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Harsh report of the "fairness index" in the field of electrical and electronic appliances: one out of three consumers has been exposed to unfairness in stores selling electrical and electronic appliances

For the second time, the Consumer Council is releasing the fairness index, this time for electrical appliances. Most people will not be tempted by cheap prices and would prefer to buy at a store where the perceived level of fairness is high. One of five electrical appliances is expected to become out of order during the first year following purchase.

The Israel Consumer Council will check which retail chain modifies its prices before the holydays

Israel Consumer Council has sent letters to retail chains' CEOs regarding the Council's decision to follow up after the prices fluctuation in the chains - before and after publication of shopping baskets prices in the media, in order to prevent them from misleading consumers

70% of the public still do not know most of the products under price control

90% of the minimarkets and about a third of the surveyed supermarkets do not present signs of the products under supervision. The Consumer Council CEO: "The mode of implementation and the lack of enforcement thwart the purpose of the law, and prevent from the consumer the possibility to reduce his cost of living".

The bill for the price control of fruits and vegetables prices is underway

The end to abusive prices of fruits and vegetables: the Israel Farmers Association, in cooperation with the Israel Consumer Council, has initiated a bill for the price control of marketing margins in fruits and vegetables.

The end to inflated prices at Ben Gurion Airport? Consumer Council requires: supervision over food prices

Consumer Council CEO to the Airport Authority and other public bodies: prevent skyrocketing prices at Ben Gurion Airport and abusing customer as captives.

Hen no longer lays golden eggs / Adv Ehud Peleg

The Central Bureau of Statistics (CBS) has recently released some data showing a significant decline in private consumption and there are some concerns about a probable slowdown in the economy.

About 70% of the Israelis have changed their consumption habits due to the cost of living

The cost of living in the State of Israel has led to changes in consumption habits of many consumers who had to adapt themselves to the new economic reality. Last month, the Central Bureau of Statistics has released the national accounting data for the first quarter of 2014

For the first time in Israel, the real profit margin for fruits and vegetables has been calculated

The Israeli Consumer Council - along with the Farmers Association - promotes the development of supervision of the profit margin. Which fruit has been sold for an average of 9 NIS, while the agriculturist gets about 4 NIS for this product?

Complaints Report 2013: above 40 thousands complaints, the record-holder of the complaints: the field of telecommunication

In 2013, the Israel Consumer Council has received 40.426 complaints, a raise of 6% in comparison with last year. The Council has returned to the consumers 5,35 million NIS, an increase of 34% compared to 2012 regarding return of moneys to consumers. The record-holder for the complaints – the field of telecommunication.

For the First Time in Israel: The Israel Consumer Council Publishes the Fairness Index

The first industry that was assessed: the food stores industry. According to the findings: one out of every two people (54% of the public) encounters unfair trade practices in the supermarket chain where they do the majority of their shopping.

Is honesty truly the "name of the (business) game"? / Adv Ehud Peleg

Legendary Indian leader Mahatma Gandhi included within the seven social sins - the sin of commerce without morality.Israel Consumer Council regretfully states that commercial life in Israel is infected with this serious social sin of dishonesty

World Consumer Rights Day 2014 marked in Israel at the Knesset, with the theme of fairness towards consumers

Over 100 students and teachers from across Israel gathered in the Knesset’s Negev Auditorium to mark World Consumer Rights Day with a gala event: announcement of the winners of the 2014 competition for video clips on the theme of fairness towards consumers

Small Claims Project Summary: Over 1 million N.I.S returned to consumers in 2013

The Israel Consumer Council helped get over 1 million NIS back for consumers in 2013 through its “Civil Enforcement” program, which assists consumers in drawing up claims for the Small Claims Court

Israel Consumer Council for "captive audience": selling products at reasonable prices

The Consumer Council is fighting for the sake of the “captive audience” in railway stations and hospitals. Adv. Ehud Peleg, CEO of the Israel Consumer Council, at a special  session of the Knesset Economic Affairs  Committee: The consumer interest in government tenders is no less important than profits

Proposal for a 9th Consumer Right / Adv.Ehud Peleg

CEO of the Israel Consumer Council turned the international consumer organizations by offering to add a 9th Consumer Right

Summary of the Consumer Council Patrol’s Activities for 2013

The Consumer Council’s SEMEL (Sayeret Moetza Latzarchanut – Consumer Council Patrol) Project summarizes a year of price differentials – between supermarket chains, between different branches, between different cities. All the comparisons, findings and summaries – detailed for you below.

Special inquiry of the Israel Consumer Council reveals how parking lots exploit the lack of parking in the cities

A parking lot inspection conducted by the Consumer Council Patrol revealed that some parking lots do not abide by the regulation to display quarter hourly parking rates, starting from the second hour

The Israel Consumer Council is proud to present: website in Arabic

The Israel Consumer Council found a gap of up to 151% between the prices that retail chains pay farmers and the prices they charge consumers for fruit. Vegetable prices are also on the rise.

Consumer Council check reveals: sales margins of several hundred percent in fruit and vegetable prices

The Israel Consumer Council found a gap of up to 151% between the prices that retail chains pay farmers and the prices they charge consumers for fruit. Vegetable prices are also on the rise.

The King is Naked! / Adv.Ehud Peleg

The advent of “Cofix”, the new takeaway café on Ibn Gvirol Street in Tel Aviv, has drawn attention to the notion that there are those who say that it represents the nature of a commercial economy while there are those who see it as the essence of piggish capitalism: "maximizing profits".

Israel has been accepted to the European Consumers’ Organization

The General Meeting of the European Consumers’ Organization (BEUC) confirmed at the weekend the decision of the organization’s Executive Committee to accept the Israel Consumer Council as a partner of the BEUC.

The end of "99 Agorot" era: 85% believe that businesses do not round their prices to the nearest shekel to mislead the consumers

Following the end of the "99 agorot" era, the Consumer Council checked the scope of the phenomenon at 280 points-of-sale of chain stores and how the public felt regarding the new law

One year for the regulations requiring signs indicating price-controlled products: 88% of Minimarkets Checked Lack Signs

Checks by the Consumer Council Field-Teams: 88% of Minimarkets and about 1/3 of Supermarkets Checked Lack Signs Indicating Price-controlled Products

No secrets / Adv. Ehud Peleg

It was recently reported in the media that Tara (an Israeli dairy product manufacturer) has removed a number of ingredients with nutritional and health value from its soft white and cottage cheeses, without informing the public. Does such conduct reflect a fair policy toward consumers?

Consumer Council to Bezeq: Indicate the cost of the “Star” service from Directory Assistance

A survey carried out for the Israel Consumer Council indicates that 96% of those making use of the “Star” function are unaware of its cost, which is 61.05 agorot. CEO of the Consumer Council: “The public has a basic consumer right to receive all the information it needs to decide whether or not to purchase a product or service”

Survey: 65% of consumers compare prices before making their weekly food purchases

The Israel Consumer Council checked the purchasing habits of Israeli consumers: an increase of 20% in the number of consumers who view price as the most important component of a purchase; about 50% of consumers responded that the first consideration in choosing where to buy is price.

The Consumer Council launches a new campaign: “With you all the way to the Small Claims Court”

The campaign is intended to introduce the Council’s new service: preparation of statements of claim on behalf of consumers, to be filed with the court. Consumer Council CEO: “We want to encourage the public to become an active partner in the fight to realize their rights.”

Time lost makes higher living cost / Adv. Ehud Peleg

Once in a while the consumer feels that service providers have total disregard for his time and ignore the fact that for him too "time is money", sometimes excessive amounts of money.

The Consumer Council Patrol looks at: How much will it cost you to go to the beach?

The bathing season has already started, and members of the Consumer Council Patrol have gone out, this time with an unusual mission: to check and compare prices at beaches throughout the country, from north to south. Their complete findings are in this article.

Test Yourself: Are you a smart consumer?

Do you know how to stand up for your rights against businesses? How well versed are you in consumer protection laws? Are you aware of your consumer rights or are you an easy target in the consumer market who buys everything that’s for sale?

The Damage from Removal of Price Control on Cottage Cheese: Over 760 Million Shekels

The Consumer Council has recently examined the cost to consumers of the removal of price control over cottage cheese. The investigation shows that the price of cottage cheese rose by between 30% and 40%, while the prices for products that remained under price control rose by only 10%

The National Consumer Pastime / Adv. Ehud Peleg

If the personal pastime of Shufersal’s CEO is to get consumers to spend money, the national pastime of consumers needs to be the comparing of prices.”

The Consumer Council is proud to present: "Consumerism at a Click"

"Consumerism at a Click". The simplest and easiest way to examine the legal right to cancel a deal. Israel Consumer Council empowers consumers through an innovative application that allows them to examine their legal right to cancel a deal while receiving practical tools to put their right into action.

"Consumerism at a Click" in a Cartoon

This cartoon is our publication for our new service for consumers,
That was launched in the event of WCRD. It was published in the main Israeli Newspaper In the same page describing the visit of President Obama

The Israel Consumer Council's Activities for World Consumer Rights Day 2013

ICC's Activities for World Consumer Rights Day 2013 focuses on 6 principal channels

The Consumer Council Patrol Project, for Price Comparisons

From now, all citizens in Israel will be able to obtain – at no cost – information on a shopping basket of 40 products, from 150 points of sale throughout the country. Adv. Ehud Peleg, Consumer Council CEO: “This is part of the Consumer Council’s campaign against unreasonable profit margins in the food industry, and our fight – together with consumers – against the cost of living.”


Winners of the "Loser? Not me!" Competition were announced

Hundreds of children have participated in the "loser? Not me!" competition. The competition took place as part of the awareness campaign, “Only Losers Pay and Pay”. Children were asked to send a picture and a slogan convincing why they are smart consumers. View the 6 winning pictures and slogans.

Consumer Complaints Report 2012: Over 38 thousand complaints files were opened

Of the many inquiries received by the Council, 38,310 complaint files were opened in 2012. This is an increase of 11.4% over the number of complaints in 2011. 80% of the complaints were found to be justified. The residents of which town complained the most? From where were the least complaints received?

Open your E.A.R.S. / Adv. Ehud Peleg

A well-known issue in electioneering is the question of whether one markets a political candidate in the same way that one markets a bottle of Coca-Cola. One thing is clear – the voter’s decision-making process should include the same stages in a political choice as in a consumer choice. The question is – does he apply them, or does he make his choice through a partial process that omits certain stages?

The Israel Consumer Council assisted consumers in preparing 314 law suits

Assisting consumers in preparing law suits for the Small Claims Courts is part of the Israel Consumer Council’s project to promote increased civil enforcement. The project, which is being run with the backing and funding of the Ministry of Industry, Trade and Labor, was first implemented by the Consumer Council on a partial basis from January 2012, and since November 2012 has been implemented fully

The Council calls for dairy products to be placed under price control again

in light of recent increases in the price of food products. Also calls for the cancellation of VAT on price-controlled dairy products.

In spite of the new regulations: kiosks and minimarkets are not posting signs indicating products subject to price control

“The obligation to post such signs is intended to prevent price gouging and to ensure that consumers can compare prices and choose the less expensive, price-controlled, items in preference to more expensive alternatives”

“Only losers pay and pay” – Television awareness campaign for children

The Consumer Council, in conjunction with the Children’s Channel, has launched an informative campaign for children under the slogan, “Only losers pay and pay”.
 The aim of the campaign is to increase awareness among children of consumer rights and of the appropriate considerations when buying something. The publicity campaign includes a video clip with the Children’s Channel stars, and prize winning activities.

Following a Consumer Council initiative - consumers to pay less for groceries

As a result of recommendations from the Consumer Council to the Kedmi Committee, regulations recently came into force requiring businesses selling foods under price control to post signs near the shelves for those products, giving the list of such products and their prices. Consumer Council CEO: From now on, consumers will have more power to reduce the cost of their purchases.

The Change that We Need / Adv. Ehud Peleg

The various committees that were set up following last summer’s protests, have unfortunately demonstrated that the governmental bodies responsible for protecting the public when it comes to the cost of living, have not bothered to determine whether there was any problem, while conducting themselves as though it weren’t important anyway.

“The Government should also show determination in implementing steps for the benefit of consumers”

CEO of the ICC, said in response to the economic measures decided upon by the Government, that the Government could ease the economic burden of its austerity measures, if it were to immediately carry out complementary consumer measures.
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Consumer Council CEO: “The limit on characters in cellular text messages should be removed.”

A survey conducted by the ICC shows that 70% of consumers are not aware that a text message (SMS) that exceeds 70 characters is charged for twice. The total sum from this double charging brings 140 million NIS into the coffers of the cell phone companies.

The ICC prevented approval of a compromise agreement that disadvantages consumers.

The ICC represented by the Clinic for Class Action Suits at the Interdisciplinary Center*, objected to approval of the compromise arrangement, arguing that the agreement does not provide suitable compensation to HOT** customers who were allegedly harmed by the company’s conduct.

Consumer Council: The Kedmi Committee Report has to include Short Term Solutions

The Council warned the Committee examining the cost of living in the food market that its recommendations would only lead to solutions in the long term, and recommended that the report also include solutions that would meet the "next meal test

The Consumer Council is helping consumers cancel purchases of lottery subscriptions

Every year, the Israel Consumer Council receives dozens of complaints against private companies selling subscriptions for group participation in lotteries run by "Mifal Hapayis" and "the Council for Regulations of Sports Betting in Israel".

Dozens of complaints regarding the supply of refrigerators and the lack of forms that have prevented Israelis from receiving their refrigerators

Consumer Council CEO: “The harm to consumers taking part in the program needs to be minimized.”


Kadima MK proposes to help olim (new immigrants) in small claims

Ministerial C'tee set to debate new bill that allows volunteers to help new immigrants, poorer citizens.

Want to Protect your Money? Avoid Mindset Errors / Dr. Tal Rotman

Why do certain consumers agree to purchase a garment that isn’t the right size, only because it’s on sale, while other go thirsty throughout a concert, simply because they refuse to pay an exorbitant price for a bottle of soda? The answer lies in the human brain. Introducing mental accounting – but remember, it often defies logic.

four questions for the modern slave / E. Avriel

The people of Israel sang in unison on Friday night, tunefully or otherwise, We were slaves to Pharaoh in Egypt and the Lord freed us from Egypt with a ighty hand." Some find the words sung over thousands of years moving. Some just go through the motions, finding the celebration of our emancipation rather embarrassing after all that time.

The Israel Consumer Council, in a sharp critique of a statement by the Governor of the Bank of Israel:

Consumer Council CEO: How can one claim that the abolition of checking account fees, which are less than two percent of the banks’ revenues, would endanger the stability of the banks


Playing Hide and Seek / Ehud Peleg

70% of respondents to a survey, conducted for the Consumer Council, were unable to determine in which of two banks it would be better to maintain a checking account.The theory of intelligent consumerism advocates obtaining information, comparing alternatives, bargaining over price, and making intelligent choices.

minimizing losses caused by airline failures

Year 2012 began with the failure of two airlines: Spanair, and  Malev. As a result of their collapse, tens of thousands of passengers were left without ights and many of them were also left without their money.  the Council has assembled some guidelines to help minimize the losses to the traveling public, should an airline cease operations.

The Consumer Council calls for elimination of the “Charge-Credit” system in the cell phone market

Cell phone companies offer "charge-credit payment plans", which tie the consumer into long term contracts with them. The Consumer Council proposes an amendment to the law, to ensure that prices quoted for cellular phones and similar items are final, and not dependent on the level of use of the company’s services.

Cost of Living / Ehud Peleg

Many within the business world, would prefer to see the influence of last summer’s protests dissipate. This is perhaps the best proof of their success and vitality. It offers a lesson to all those who have belittled them and doubted their power - that without consumers there can be no producers.

The Council’s position: –" Indication of Prices on an Electronic Display"

The Knesset approved a proposed amendment to the Consumer Protection Law. Under the proposal, stores with a floor area greater than 100 square, would be allowed to display product prices by means of electronic display units on their shelves, rather than by means of price tags or labels on the products themselves


About Us

The Israel Consumer Council is the largest consumer organization in Israel. It is a statutory, non-profit corporation which works to defend consumers and protect their rights, by handling complaints, seeking solutions to wrongs done to consumers, and through education, enforcement and deterrence, and promotion of consumer rights.