'Bye Bye to Buy Buy' campaign. Watch the video clip
Following a severe report of the State-Comptroller about food-waste in Israel and the global effort about the need to reinforce sustainable consumption, ICC launched a campaign aimed at middle-high schoolers in English lessons, against unlimited and uncontrolled shopping.
The lesson includes a musical video-clip named:
Bye Bye to Buy Buy
PS: The campaign also serves one of ICC Flagships:
The struggle against the cost of living in Israel.
The Israel Consumer Council is the largest consumer organization in Israel. It is a statutory, non-profit corporation which works to defend consumers and protect their rights, by handling complaints, seeking solutions..